NMG

I had been working with Adam on his company, Nunley Music Group, for a few months doing ancillary projects like investor decks and mock packages to help him get his company off the ground when I asked if I could take a crack at redesigning his entire brand. His original design was clean and classy, but lacked the down-home feel his core audience (smaller-to-midsize Texas towns) would relate to. NMG had been birthed from the idea that lesser populated, yet still profitable, towns were missing out on bigger name talent to the larger cities like Dallas and Austin. Texas is state known for its size and driving 6+ hours for a concert isn’t always in the cards for a lot of folks.

While NMG never quite came to full fruition (Adam is now a touring Lighting Engineer and spends much of his time on the road with aforementioned bigger name talent) the process of building out this brand was a lot of fun and taught me a lot about branding. Here’s a select look at some of the pieces.